01
Go-to-Market Systems
A 60–90 day build for auto-fintech, lending, payoff/title, and dealer-workflow platforms. Map the workflow reality, define the wedge, design the pilot, package the outreach, and set the commercial metrics that prove it works.
A42, Inc. · Denver, Colorado
Architecting growth systems for automotive operators.
A42 builds the commercial machinery behind automotive fintech, lending, and dealer-workflow companies — the wedge, the pilot, the pricing, and the organization that runs it. Not advice. A system you can operate after we're done.
Systems first. Then scale.
Automotive retail innovation Dealer / OEM / lender programs Auto lending & refinance GTM CRM, attribution & data governance Expert witness 60–90 day engagements
The premise
Most automotive software companies don't have a sales problem. They have a system problem.
- No wedge. The product does eight things, so the pitch does eight things, and nobody buys any of them.
- No workflow depth. The deck talks about AI. The dealer's controller cares about a title that hasn't cleared in 41 days.
- No repeatable motion. Deals close because a founder is in the room, not because the system produces them.
- No commercial owner. Sales, partnerships, pricing, and customer success each report to a different theory of the business.
The practice
Four ways A42 gets engaged.
02
Commercial Org Architecture
Chief Commercial Officer–level design, not a title-only growth layer. One accountable owner across sales, partnerships, pricing, and customer success — with AI-enabled operating leverage underneath instead of headcount.
03
Risk & Workflow Upgrade
A dealer-facing diagnostic that pairs front-end appraisal and margin risk with back-office lien, title, and payoff workflow. Where the money actually leaks, what it costs per store, and the sequence to fix it.
04
Expert Witness & Litigation Consulting
Operator testimony and consulting for disputes involving automotive finance workflows, dealer/OEM/lender practices, and MarTech, CRM, attribution, and data-governance claims. What the systems actually did in practice — and whether the claims were supportable.
The approach
A thesis becomes a system in three moves.
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Phase 01
Map the reality
Weeks 1–2. Sit inside the actual workflow — dealer, lender, and back office. Document where process diverges from policy, who owns the exception, and what the failure costs in days and dollars.
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Phase 02
Define the wedge, design the pilot
Weeks 3–6. One problem, one buyer, one measurable outcome. A pilot scoped so the customer can say yes in a single meeting and the result is undeniable in 60 days.
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Phase 03
Package the motion
Weeks 7–12. Outreach, collateral, pricing, partner economics, and the reporting cadence that makes the motion repeatable without the founder in every room.
“Operator, not vendor. The value isn't a framework — it's knowing how the system actually ran, where it broke, and what the numbers really supported.”
Brady Ferron — Founder, A42, Inc.
Domain
Automotive is the unfair advantage. Software, data, and services are the reach.
Two decades inside automotive retail, fintech, and revenue systems — carried into rooms where dealer groups, lenders, OEM programs, and platform vendors all have to agree before anything ships.
- Fintech workflow
- Lien perfection, title & registration, loan payoff, servicing hand-offs, F&I-adjacent process
- Distribution
- Dealer groups, lenders & credit unions, OEM programs, resellers and channel partners
- Revenue systems
- CRM architecture, attribution, forecasting, partner economics, commission & reporting hygiene
- Data
- Credit, vehicle, identity and audience data applied to acquisition, underwriting insight, and targeting
About
Brady Ferron
Founder of A42, Inc. Two decades inside automotive retail, fintech, and revenue systems — currently leading strategic partnerships in lien, title, and payoff infrastructure.
Led initiatives generating $250M+ in new sales, recurring revenue, and operational improvement for auto technology companies, OEMs, and dealer groups. Market entry, product launch, go-to-market, CRM and fixed-ops transformation, executive and board advisory — built on 3,000+ working relationships across the industry.
A42 exists because most operators don't need another strategy document. They need someone who has run the motion to build it with them, then hand over the keys.
Denver, Colorado. Wife, kids, two bulldogs, and a lot of trail miles.
$250M+New sales, recurring revenue & operational gain
Double-digitROI improvement delivered for clients and employers
3,000+Working relationships across dealers, lenders & vendors
Bring the problem. We'll build the system.
Engagements start with a short call and a straight answer on whether A42 is the right fit.
Prefer email? brady@a42corp.com